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- The 3 Key Personal Branding Challenges In the complex society we live in today, is has become imperative to ensure that your personal brand is a vibrant and well-rounded one. This always sounds much easier said than done but then, it is the reality and you just have to deal with it. A personal brand is...
The Great American Beer Did I say American? Â I meant Belgian, or South African, and worse - CANADIAN. Â Just kidding you goofy neighbors to the north, no hard feelings eh? Â What are we talking about? Â Let's say I've had a bad day and on the way home stop at a grocery store to...
Daily Rec: Fallin' Down by the Goo Goo Dolls I recently decided that I needed to buy a Goo Goo Dolls album. I'd made several impulse purchases on iTunes of single tracks, but that wasn't enough any more. So I went into my local HMV and picked up the cheapest one I could find…
Product Placement in China: A Branding Opportunity Chu Yuxun is still excited after her battle against campus bullies. Her hair appears wet and messy. Suddenly, her piano teacher appears and recommends a new shampoo brand, insisting Chu needs silk protein to improve her hair’s condition. The camera then zooms in on the Slek shampoo logo and holds...- How a Home Business Can Create a Big Brand Most home and small business owners will scoff at the mere mention of the word branding for their business. At a juncture in their business where every penny is being watched to ensure movement toward eventual profits, branding hasn’t even entered the equation. The real truth is that all businesses...
Why Private Label Products Are Cheaper Than Name Brand You’re in the grocery store shopping for cereal. Your 8-year old boy is talking about how excited he is to have a bowl of Lucky Charms when he gets home. To his disgust, your throw a bag of “Marshmallow Mateys” into the cart. He starts crying because it’s not Lucky...
Review: Wish for the Moon by Sandra Jones by Susan Sigler, guest reviewer Wish for the Moon is a beautiful story with elements comparable to Sir Walter Scott’s Ivanhoe, complete with medieval knights and tournaments. Jones’s story contains medieval and feudal terms, which left me feeling a bit confounded for the first half of the story. I...- How To Increase Your Ebay Auction Hits Using One Tiny Detail One of the most overlooked components of listing your auction on eBay is the auction title. Most auctioneers will simply create a title describing the item up for bid. (Well, that seems logical, right?) In most cases, the keywords employed in the title are NOT the popular keywords that...
Who Owns Your Favorite Organic Food Brands? You may be surprised to find out, I am just warning you now. I wrote a little about this in the past, but I came across a few charts of "Who Owns What" and I figured I would share them with you guys, just in case you didn't know about...- Challenged for a Great Holiday Gift? Consider Toddler Chairs by Edie Mindell The three bears had their own place to sit; your child deserves a seat of his own too A chair may not seem like a very exciting Christmas gift. This is usually the thought of the parent. Children see things a bit differently. Even with the competition...
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