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- The 3 Key Personal Branding Challenges In the complex society we live in today, is has become imperative to ensure that your personal brand is a vibrant and well-rounded one. This always sounds much easier said than done but then, it is the reality and you just have to deal with it. A personal brand is...
The Great American Beer Did I say American? Â I meant Belgian, or South African, and worse - CANADIAN. Â Just kidding you goofy neighbors to the north, no hard feelings eh? Â What are we talking about? Â Let's say I've had a bad day and on the way home stop at a grocery store to...
Product Placement in China: A Branding Opportunity Chu Yuxun is still excited after her battle against campus bullies. Her hair appears wet and messy. Suddenly, her piano teacher appears and recommends a new shampoo brand, insisting Chu needs silk protein to improve her hair’s condition. The camera then zooms in on the Slek shampoo logo and holds...
The Future of P2P Lending - Dusting Off My Crystal Ball Remember the good old days of 1998? The Internet was going to change everything. Analysts predicted that we were going to buy our books, music, pet supplies, and groceries over the Internet. It's ten years later and the analysts were right about the first two and wrong about the last...
Quick Green Reads For The Weekend Volume Sixty Four. After the cyclone hit Burma earlier this week, it is estimated at at least 100,000 people have died. Remember Katrina? Remember 9-11? The entire world came to our aid, and now it's our turn to do something for these poor impoverished people who are getting no help from their own...- Sigil Magic, Hoodoo and Sympathetic Magic Hoodoo is African American folk magic. That makes for a very unique tradition, African traditions blended with European immigrant traditions as Hoodoo Root workers read new materials and learned from different people and added to their practice those ideas and techniques they found effective. Austin Osman Spare is not an...
The Serial Killers Club, by Jeff Povey The book begins with our hero being attacked. He fights back and kills his attacker in self defense. While looking through the attacker’s possessions, he stumbles upon what he eventually comes to realize is an invitation to a serial killer’s club. Yes, it’s exactly what it sounds like – serial...- How a Home Business Can Create a Big Brand Most home and small business owners will scoff at the mere mention of the word branding for their business. At a juncture in their business where every penny is being watched to ensure movement toward eventual profits, branding hasn’t even entered the equation. The real truth is that all businesses...
Why Private Label Products Are Cheaper Than Name Brand You’re in the grocery store shopping for cereal. Your 8-year old boy is talking about how excited he is to have a bowl of Lucky Charms when he gets home. To his disgust, your throw a bag of “Marshmallow Mateys” into the cart. He starts crying because it’s not Lucky...- Free Gift with Purchase Promotions Many retailers are feeling the pinch of falling sales. People aren’t buying as much as they used to. When they do buy, they expect to get the a great deal. A smart retailer can use this expectation to promote a product in a way that will induce the consumer to...
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