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- The 3 Key Personal Branding Challenges In the complex society we live in today, is has become imperative to ensure that your personal brand is a vibrant and well-rounded one. This always sounds much easier said than done but then, it is the reality and you just have to deal with it. A personal brand is...
The Great American Beer Did I say American? Â I meant Belgian, or South African, and worse - CANADIAN. Â Just kidding you goofy neighbors to the north, no hard feelings eh? Â What are we talking about? Â Let's say I've had a bad day and on the way home stop at a grocery store to...
Product Placement in China: A Branding Opportunity Chu Yuxun is still excited after her battle against campus bullies. Her hair appears wet and messy. Suddenly, her piano teacher appears and recommends a new shampoo brand, insisting Chu needs silk protein to improve her hair’s condition. The camera then zooms in on the Slek shampoo logo and holds...- How a Home Business Can Create a Big Brand Most home and small business owners will scoff at the mere mention of the word branding for their business. At a juncture in their business where every penny is being watched to ensure movement toward eventual profits, branding hasn’t even entered the equation. The real truth is that all businesses...
Why Private Label Products Are Cheaper Than Name Brand You’re in the grocery store shopping for cereal. Your 8-year old boy is talking about how excited he is to have a bowl of Lucky Charms when he gets home. To his disgust, your throw a bag of “Marshmallow Mateys” into the cart. He starts crying because it’s not Lucky...
Top Five Reasons Corporate Blogs Are Vital As more companies get into the world of corporate blogging, the word is spreading that this is a great way to reach out to the public. There are five specific benefits that any company can reap as a result of setting up a corporate blog. 1. Cheap means of marketing....
Organic Farms Labeling Factory Farm Milk As 'USDA Organic' Oh. My. Somehow we all knew this day was coming, but COME ON...this is a huge company to be falsely labeling non-organic milk as organic and expecting no one to notice. It turns out that along with Horizon and Aurora brand dairy products, there are a bunch more private label...
Should You Do Business With Unethical Companies? Maybe I've had some sort of "Come to Jesus" moment, but this recession thing has really opened my eyes to companies with poor business ethics. Whether it be carelessness, blissful ignorance or a seemingly infinite supply of tolerance, we consumers seem to take our hard knocks from shady companies...
Daily Rec: Fallin' Down by the Goo Goo Dolls I recently decided that I needed to buy a Goo Goo Dolls album. I'd made several impulse purchases on iTunes of single tracks, but that wasn't enough any more. So I went into my local HMV and picked up the cheapest one I could find…
Use Twitter to Find a Job The Twitter craze is real… that’s for sure. Companies are hiring people to be there Twitter liaisons' (example: Pizza Hut, or “The Hut”). Social media director positions are being posted that list having at least a few hundred Twitter followers as a pre-requisite. So, why aren’t you utilizing Twitter to...
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