Memorabilia -> United States -> 1940-49
Roy Rogers toys weren’t just the popular playthings of a generation who viewed Roy as an authentic cowboy and a real American hero, they’re a representation of an entire generation. They stand today as an example of mid-20th century culture and one of the few stars America has even known who managed to live without scandal his entire life.
While Western toys were popular before Roy Rogers was a household name, once he became an icon in the 1940s, Roy Rogers toys dominated the marketplace. Some of the most popular toys branded with his name were Western-style cap guns that kids used to play “cowboys and Indians.” While cap guns were already a popular item, a Roy Rogers cap gun held special meaning because it was associated with Rogers, and somehow had to have belonged to one of the good guys.
Leonard Slye started his career when he moved to California at age 18 to become a singer. After four years of struggling he formed the group Sons of the Pioneers and found success. The songs were sparse and Western, like “Cool Water” and “Tumbling Tumbleweeds,” and America began a love affair with Rogers that lasted until his death in 1998 and beyond. His big movie break came while working on a movie with Gene Autry, the widest known cowboy star of the day, who had a dispute on the movie set and walked off. It was then that Slye’s name was changed to Roy Rogers (after Will Rogers), he was given Autry’s part, and he became a movie sensation. By the early 1940s, Rogers was so popular that Roy Rogers toys began flying off the shelves.
When he married actress Dale Evans in 1945, they formed Hollywood’s first power couple, becoming a household name together and performing a popular radio show in the 1950s that featured Western actor Gaby Hayes and two of the most popular animals in the world, Roy’s horse Trigger and his dog Bullet. Roy was seen as an American hero and idol, with Roy Rogers toys and other items becoming one of the earliest merchandising successes in the world. Many were available from cap guns to action figures, lunchboxes, hats, cowboy gear, even books, comic books and a popular comic strip were part of the extensive merchandising surrounding Rogers.
Roy and Dale were known as “King of the Cowboys” and “Queen of the West,” and even those not familiar with them today have probably heard their theme song, “Happy Trails (to you).” Many people who collect Western memorabilia and vintage toys look for Roy Rogers toys, but because of his popularity it’s rare to find mint or unopened toys. Most were well-played-with when they were new, so the important thing is to make sure it’s an authentic Roy Rogers brand toy, and to find out whether or not it has ever been broken and repaired. Online auctions are probably the easiest place to find the toys as close to their original condition as possible.
Originally posted 2008-10-23 14:00:28. Republished by Blog Post Promoter
Related Posts -
Collecting Film Memorabilia There are many actors, actresses, movie scenes and other film moments that are memorable and popular years after they initially came into the limelight. As a result, many people collect film memorabilia as a way to relive their favorite movie moments, or to commemorate their favorite movie heroes. Although the...... -
Guitar Picks Memorabilia -> Rock, Pop -> Guitar and Guitar Picks When you think of guitar picks, do you think of those tiny rounded triangles of plastic that probably cost about a penny to manufacture? Guitarists used to file down materials like wood, bone, stone, amber, ivory and even metal or shell...... -
The Three Stooges Memorabilia -> Entertainment-Memorabilia -> Movie-Memorabilia The Three Stooges, years after they made their last film together, are still wildly popular with both adults and children alike. Their films are available on DVD and appear on television, they’re referenced in pop culture, and even have music dedicated to them, like...... -
Andy Warhol Paintings Memorabilia -> Entertainment Memorabilia Andy Warhol paintings today are housed in museums, owned by private collectors and released as prints for public consumption. He was born Andrew Warhola in Pittsburgh, Pennsylvania in 1928. Though he died in 1987 from complications after gall bladder surgery, his name is still well known...... - Vintage Pin-Up Posters Memorabilia -> Movie Memorabilia -> Posters Vintage pin-up posters represent a popular movie and magazine phase of US history. The ultimate pin-up girl was Marilyn Monroe, without whom no collection of vintage pin-ups would be complete. She was the pin-up queen of the 1950s, a sex symbol, and was considered......
Related Websites -
Epic Wimbledon Final Recap The epic Wimbledon final that happened last Sunday between Roger Federer and Andy Roddick has been ruled as the most viewed of all men's finals at the All England Club in the past ten years. According to NBC last Thursday, an average of 5.71 million people had tuned in, in...... -
"My Philosophy" on KRS-One's 9-11 Comments "Voting in a corrupt society adds more corruption. America has to commit suicide if the world is to be a better place." - Kris Parker. At a New Yorker Festival panel discussion this week, KRS-One (aka Kris Parker) of pioneering rap collective Boogie Down Productions had a few choice words...... - Sub-Letting My Apartment (part 2 - Craig's list) For those who may not know, Craig's List is the Google of the online classified advertisement world. In just a few years, it has become such a powerful free tool that many newspapers around the world are losing serious revenue to its superior and cost-free service. I've never used it.......
-
Photos that have defined humanity Athens 1842 The photo was taken by the French aristocrat Joseph Ziro de Zilper slopes and it is probable that this is the first photograph was taken in Greece. Shows the temple of Olympian 5ios in Athens. Is not one of the most expensive pictures in the world, and...... - Is Ben Lyons the Worst Movie Critic Ever? I like watching the E! channel. I enjoy watching Ben Lyons talk about the upcoming movies and guessing how much each will make. I have always enjoyed his father's movie reviews, and the Lyons have a great on-screen relationship. But I am apparently alone in those warm sentiments.Serious film critics......
