Roy Rogers Toys

ROY ROGERS TOY RIFLE

ROY ROGERS TOY RIFLE

US $175.00

Sale

VINTAGE ROY ROGERS HOLSTER WITH HUBLEY TOY CAP GUN

VINTAGE ROY ROGERS HOLSTER WITH HUBLEY TOY CAP GUN

US $175.00

Sale

Memorabilia -> United States -> 1940-49

Roy Rogers toys weren’t just the popular playthings of a generation who viewed Roy as an authentic cowboy and a real American hero, they’re a representation of an entire generation. They stand today as an example of mid-20th century culture and one of the few stars America has even known who managed to live without scandal his entire life.

While Western toys were popular before Roy Rogers was a household name, once he became an icon in the 1940s, Roy Rogers toys dominated the marketplace. Some of the most popular toys branded with his name were Western-style cap guns that kids used to play “cowboys and Indians.” While cap guns were already a popular item, a Roy Rogers cap gun held special meaning because it was associated with Rogers, and somehow had to have belonged to one of the good guys.

Leonard Slye started his career when he moved to California at age 18 to become a singer. After four years of struggling he formed the group Sons of the Pioneers and found success. The songs were sparse and Western, like “Cool Water” and “Tumbling Tumbleweeds,” and America began a love affair with Rogers that lasted until his death in 1998 and beyond. His big movie break came while working on a movie with Gene Autry, the widest known cowboy star of the day, who had a dispute on the movie set and walked off. It was then that Slye’s name was changed to Roy Rogers (after Will Rogers), he was given Autry’s part, and he became a movie sensation. By the early 1940s, Rogers was so popular that Roy Rogers toys began flying off the shelves.

When he married actress Dale Evans in 1945, they formed Hollywood’s first power couple, becoming a household name together and performing a popular radio show in the 1950s that featured Western actor Gaby Hayes and two of the most popular animals in the world, Roy’s horse Trigger and his dog Bullet. Roy was seen as an American hero and idol, with Roy Rogers toys and other items becoming one of the earliest merchandising successes in the world. Many were available from cap guns to action figures, lunchboxes, hats, cowboy gear, even books, comic books and a popular comic strip were part of the extensive merchandising surrounding Rogers.

Roy and Dale were known as “King of the Cowboys” and “Queen of the West,” and even those not familiar with them today have probably heard their theme song, “Happy Trails (to you).” Many people who collect Western memorabilia and vintage toys look for Roy Rogers toys, but because of his popularity it’s rare to find mint or unopened toys. Most were well-played-with when they were new, so the important thing is to make sure it’s an authentic Roy Rogers brand toy, and to find out whether or not it has ever been broken and repaired. Online auctions are probably the easiest place to find the toys as close to their original condition as possible.

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Online Stores
ROY ROGERS TOY RIFLE

ROY ROGERS TOY RIFLE

US $175.00

Sale

VINTAGE ROY ROGERS HOLSTER WITH HUBLEY TOY CAP GUN

VINTAGE ROY ROGERS HOLSTER WITH HUBLEY TOY CAP GUN

US $175.00

Sale

VINTAGE ROY ROGERS TOY CAP GUN RIFLE

VINTAGE ROY ROGERS TOY CAP GUN RIFLE

US $165.00

Sale

Roy Rogers Toy Cap Copper chkrd Grips ngrvng Red Jewel

Roy Rogers Toy Cap Copper chkrd Grips ngrvng Red Jewel

US $158.17

Sale

Roy Rogers Toy Spurs Western Cowboy Cap Gun Stirrups

Roy Rogers Toy Spurs Western Cowboy Cap Gun Stirrups

US $69.99

Sale

ROY ROGERS COOKIES paper special CRACKIN GOOD GUN toy

ROY ROGERS COOKIES paper special CRACKIN GOOD GUN toy

US $68.84

Sale

Vintage Toy Ring Roy Rogers Premium

Vintage Toy Ring Roy Rogers Premium

US $49.99

Sale

Roy Rogers Fix It Chuck Wagon Jeep Ideal Toy Box 50s

Roy Rogers Fix It Chuck Wagon Jeep Ideal Toy Box 50s

US $39.99

Sale

vintage western toy KILGORE ROY ROGERS CAP GUN

vintage western toy KILGORE ROY ROGERS CAP GUN

US $26.00

Sale

Roy Rogers Toy Cap Gun Ribbed Barrel Copper Chkrd Grips

Roy Rogers Toy Cap Gun Ribbed Barrel Copper Chkrd Grips

US $25.00

Sale

Toys That Shoot book Toy Cap Dart Gun Pistol Roy Rogers

Toys That Shoot book Toy Cap Dart Gun Pistol Roy Rogers

US $24.95

Sale

Roy Rogers Trigger Wind Up Tin Toy MIB LOOK

Roy Rogers Trigger Wind Up Tin Toy MIB LOOK

US $19.99

Sale

Roy Rogers Chuck Wagon Roy Pat Brady Western Toy Nice

Roy Rogers Chuck Wagon Roy Pat Brady Western Toy Nice

US $19.99

Sale

Vintage Toy Gun Roy Rogers Single Shot Cap Pistol

Vintage Toy Gun Roy Rogers Single Shot Cap Pistol

US $13.60

Sale

Vintage ROY ROGERS TRIGGER Toy GUITAROld Western 34

Vintage ROY ROGERS TRIGGER Toy GUITAROld Western 34

US $11.50

Sale

1956 Sears Roy Rogers Cowboy Hats Boots Clothes Toys ad

1956 Sears Roy Rogers Cowboy Hats Boots Clothes Toys ad

US $24.99

Sale

Vintage Toy Gun Roy Rogers Single Shot Cap Pistol 2

Vintage Toy Gun Roy Rogers Single Shot Cap Pistol 2

US $9.99

Sale

COLLECTIBLE VINTAGE ROY ROGERS DALE EVANS FIGURES TOY

COLLECTIBLE VINTAGE ROY ROGERS DALE EVANS FIGURES TOY

US $9.99

Sale

vintage 1950 roy rogers rodeo ranch box happi time toy

vintage 1950 roy rogers rodeo ranch box happi time toy

US $9.99

Sale

1955 Roy Rogers Toys Christmas Is Coming ad

1955 Roy Rogers Toys Christmas Is Coming ad

US $9.99

Sale

ROY ROGERS DALE EVANS Collectibles Toys PRICE GUIDE

ROY ROGERS DALE EVANS Collectibles Toys PRICE GUIDE

US $9.95

Sale

ROY ROGERS reference of toys original paper doll

ROY ROGERS reference of toys original paper doll

US $9.00

Sale

50s ROY ROGERS TIN LITHO TOY LANTERN PINBACK w RIBBON

50s ROY ROGERS TIN LITHO TOY LANTERN PINBACK w RIBBON

US $7.99

Sale

Roy Rogers Toy Cap Pistol Gun Holster

Roy Rogers Toy Cap Pistol Gun Holster

US $5.00

Sale

Roy Rogers Vintage Trigger Bullet Toddler Child Toy

Roy Rogers Vintage Trigger Bullet Toddler Child Toy

US $2.99

Sale

Roy Rogers and 3 Saddles Plastic Toy Figures

Roy Rogers and 3 Saddles Plastic Toy Figures

US $2.95

Sale

SKATER GATOR 1989 Roy Rogers Toy from GATOR TALES

SKATER GATOR 1989 Roy Rogers Toy from GATOR TALES

US $3.00

Sale

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Celebrity, Movie Memorabilia, Roy Rogers Toys



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1 comment so far ↓
#1 Donna Cole on 04.29.09 at 10:40 am

This site is great! I have a Roy Rogers and Trigger Signal Siren Flashlight with a compass on the end. I’m wondering what the value is? It is excellent condithion.

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